Marketing, BSBA
Students majoring in Marketing who complete all requirements earn the degree of BSBA, General Business.
Business Core
- BUSN 276L - Software Applications for Business
- BUSN 300 - Organizational Behavior
- BUSN 304 - Operations Management
- BUSN 305 - Introduction to Data Analytics
- BUSN 311 - Marketing Management
- BUSN 323 - Corporate Finance
- BUSN 418 - Strategic Management
- ENGL 353W - Writing for the Professions
Major Requirements (15 credit hours)
- MKTG 310 - Interactive Marketing
- MKTG 330W - Digital Marketing
- MKTG 455 - Database Marketing
- MKTG 460 - Integrated Marketing
- MKTG 470W - Interactive Marketing Strategy
Elective (3 credit hours)
- Select one:
- MKTG 412 - Successful Selling and Storytelling
- MKTG 420 - Consumer Research
- MKTG 454 - Abroad in Marketing
- MKTG 495 - Advanced Topics in Marketing
- MKTG 499 - Independent Study in Marketing