Marketing

major

Program at a Glance

Degree(s)

Bachelor of Science in Business Administration

College(s)/School(s)

Luter School of Business

In our Marketing program, you'll learn to connect with consumers and deliver relevant messages that meet their needs. You will learn to harness data-driven insights to design integrated marketing strategies that support organizational goals. Through experiential learning, create and implement impactful marketing plans and campaigns. Embrace cutting-edge marketing practices, and unleash your creativity to make a lasting impact in the dynamic world of marketing.

Degree Requirements

Students majoring in Marketing who complete all requirements earn the degree of BSBA, General Business.

Business core

BUSN 276L - Software Applications for Business
BUSN 300 - Organizational Behavior
BUSN 304 - Operations Management
BUSN 305 - Introduction to Data Analytics
BUSN 311 - Marketing Management
BUSN 323 - Corporate Finance
BUSN 418 - Strategic Management
ENGL 353W - Writing for the Professions

Major requirements (15 credit hours)

MKTG 310 - Interactive Marketing
MKTG 330W - Digital Marketing
MKTG 455 - Database Marketing
MKTG 460 - Integrated Marketing
MKTG 470W - Interactive Marketing Strategy

Elective (3 credit hours)

Select one:
- MKTG 412 - Successful Selling and Storytelling
- MKTG 420 - Consumer Research
- MKTG 454 - Abroad in Marketing
- MKTG 495 - Advanced Topics in Marketing
- MKTG 499 - Independent Study in Marketing

Course Catalog

Career Options

Marketing Manager
Digital Marketing Specialist
Market Research Analyst
Brand Manager
Advertising Account Executive